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Tom's Thoughts this week...(7/31/2020)

This week on our blog...

A good story has the power to attract the right people to your website, engage and hold their attention, and persuade them that you are the guide to help solve their problems. If you can tell a good customer-centered story on your website, email, blog, and social media, then you can grow your business. If you can't, READ MORE


This week on our podcast...

In this week’s Maximize Business Value Podcast, I give you my take on the book I've been completely obsessed with for the past 2 months: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - New York Times best-selling author. I walk through the book and how the marketing strategy transforms how you talk about who you are and what you do and the value you bring to your customers. If you are a business owner, this is a gamechanger for you and will forever change how you market your business...oh and it will also help you maximize business value. Check it out! And stay tuned for PART 2 next week! Hope you catch it here or watch us on youtube. The video is recommended. No time to read, here is the transcript.


This week on my screen and on my mind...

The One Thing to Look for in Every Potential New Hire LINK

Since we have been talking about StoryBrand all week, here's some great advice from them on hiring the right people.  

The X Factor in Your Business LINK

Leadership development is something that large companies invest in heavily. Most small businesses don't. Here are some great insights from our friends at HR Catalyst that every business owner should think about.

What the Heck is a Level 10 Meeting LINK Everybody just LOVES meetings, right? If you don't have great meetings that people love to attend, I suggest you think about implementing EOS and start driving meetings like this! 


This week in pics...

Last weekend, Karen and I helped our oldest daughter move into her 4th-floor walk-up in New York.  She will be starting graduate school at NYU in a couple of weeks. We are thrilled for her and so very proud! 




Whenever you’re ready, here are three ways I can help you maximize business value:

  1. Order my book Maximize Business Value, Begin with the Exit in Mind.  It provides the roadmap business owners need to start moving toward a successful transition. 

  2. Stay connected! Subscribe to my blog and podcast, follow me on LinkedIn and Facebook.  Stay current on what’s happening with today’s trends.  Not sure how to do that? Click here for a guide. 

  3. Reach out! I love helping solve business challenges!  Let’s chat!  SCHEDULE A CALL WITH ME if you want to better understand how we can help you maximize your business value or really anything else. 

Hope you are safe and maximizing business value!

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